Startup #4: Stratvisory – Launching a successful agency in 5 days

Is it possible to launch an agency within 5 days? Can I build a scalable startup out of it? Where do I find employees? How to get into contact with my prospects? What could I sell them?

I really don’t know the answers, but I want to find it out with my next weekly startup: Stratvisory.

As always: If you want to read the summary first, here you will find it.

Day 1: An agency? Come on, that’s not a startup!

All right: New week – new startup!

This week I decided to start an agency. I always wanted to live the “Mad Men Way of Life”: Drinking whiskey in the morning, smoking the whole day and getting tons of money. icon wink Startup #4: Stratvisory   Launching a successful agency in 5 days

But wait: An agency? Is this really a startup? Yeah, I think so! For me, everything is a startup as long as you can make a repeatable and scalable business out of it.

Well, let’s test it: Is the agency business a repeatable business? Sure, I can sell my service to several customers and so more than once.

But is the agency business scalable? That’s the interesting part!

How to make nearly everything scalable

For me scalability means that the output of the business (revenue, money, etc.) is only weakly connected with the input of my time.

Let me explain it with an example: Let’s say I am a painter. I need 1 hour to paint one wall and by doing this I earn 30 Dollars. So if I want to earn 90 Dollars I need to paint 3 walls and I need to invest 3 hours of my time; if I want to earn 300 Dollars I need to invest 10 hours. In this case I would have a business model with a very poor scalability, because the outcome of the business is very closely related to my invested time.

But how is the scalability when I own a business, where I acquire new orders for painters? Let’s say I have a website where I offer a free cost estimate for painting walls. If someone asks for a cost estimate, I could sell their contact information to a painter in their area. So I don’t earn money by painting walls, I earn money by selling leads to painters. This business has a great scalability, because I can grow my business without investing too much time into it. When you take out the “doing” part out of your business, you can make nearly every business scalable. And this is what I wanted to try for my agency.

Let Google do the work

So what’s the “doing” part in the agency business?

I wanted to do online marketing with my agency, because I’ve some experience in this field. The “doing” part in online-marketing is SEO or AdWords. I decided to give AdWords a try, because I think it’s easier to manage.

Now I just needed to find someone who is creating AdWords campaigns for me. Guess who would do the work? Google!

Google is offering to set up your first campaign for free. This means: They are building a complete AdWords campaign and you don’t have to pay anything for it. Again: They do it for free! Neat!

Google AdWords free campaign 1024x640 Startup #4: Stratvisory   Launching a successful agency in 5 days

I gave Google a call and asked them: “I want to start an agency, but I am not very good at AdWords. If I bring you new customers, will you build the campaigns for all of them?”

Answer: “Yes.”

That’s amazing!!! Le me sum it up for you: If I find a customer, who wants to buy AdWords, Google will do all the work for me, I can charge my customer what I want and I can keep all the money. Hell yeah, let’s do this!

The business idea for my agency

Okay, Google is doing the work for me, so all I need to do is to find some customers. How could I do this fast and simple? From my point of view I had two possibilities to get new customers:

  1. Get into contact with potential customers on my own
  2. Use multipliers to get into contact with potential customers

how to find customers for my agency Startup #4: Stratvisory   Launching a successful agency in 5 days

I decided to use multipliers, because it seems to be much faster and easier. But what kind of multipliers should I use? I did some brainstorming and finally got these two ideas:

what kind of multipliers could I use Startup #4: Stratvisory   Launching a successful agency in 5 days


Multiplier #1 – Other agencies: I could use other agencies as a multiplier. I could offer them to create AdWords campaigns for them, which they could sell to their customers.

Multiplier #2 – Companies, who sell e-commerce platforms: People who buy e-commerce platforms probably need some traffic and are willing to buy AdWords. Therefore I could use companies, who sell e-commerce platforms as a multiplier. I could create a “Buy our e-commerce platform and get an extra discount on AdWords” deal with them.

Time to sum up the business idea: I want to launch an agency, which sells AdWords. Google will build the AdWords campaigns and I will use two kind of multipliers to find customers: Other agencies and companies, who sell e-commerce platforms.

Lessons learned

These are my lessons learned from day 1:

  • Make your business scalable: Take out the “doing” part of your business, to make it scalable. You can do this with nearly every business.
  • Use multipliers: Multipliers are a great way to grow your business in a fast and easy way. They work like an amplifier for your business.

Day 2: Planning the customer acquisition

At this startup my customers will be the two multipliers: Other agencies and e-commerce companies. For my customer acquisition I needed to define my customers in more detail and the marketing channels I wanted to use.

Defining customers and marketing channels

Okay, who are my customers? How do they look like and where do I find them? I didn’t know yet, therefore I decided to write down some key facts about my customers.

defining my target customers in more detail Startup #4: Stratvisory   Launching a successful agency in 5 days

That really helped me to get a clearer picture of my customers and to define the marketing channels I wanted to use to reach them.

what marketing channels could I use Startup #4: Stratvisory   Launching a successful agency in 5 days

As you can see in the picture above, I tried to tell different kind of stories per marketing channel. Why? Each channel has its own strengths and weaknesses.I needed to adopt my stories according these strengths and weaknessses. These are the stories I wanted to use:

  • Agency for Agencies: “We build AdWords for your customers, which makes your agency more attractive and brings you some extra revenue. We want to be the agency for your agency.” For this story I wanted to use a mailing/ message via LinkedIn/ Xing and a landing page, where I could tell my story in more detail.
  • Freelancer: I needed an easy-to-understand story for my phone calls. This one I wanted to try: “I am a freelancer, who wants to build AdWords for your agency. Are you interested?”
  • Grow your business: I wanted to use this story for the e-commerce platform companies: “You have hundreds/ thousands of customers. Let me support them with a great AdWords campaign for a special discount – and a nice commission for you.”

Making my offer a no-brainer

When you start a business, specially a service/ consulting/ agency business, you need a “no-brainer offer”. Your offer must be so attractive, that your customer doesn’t even has to think about it. Or to put it another way: It must hurt your customers to reject it.

I decided to use the following no-brainer offer: “You will get your first AdWords campaign for your first customer for free. No, I am not crazy, I just want to prove you how great our work is.”

Sounds like an offer from one of these commercial TV-Shows… icon wink Startup #4: Stratvisory   Launching a successful agency in 5 days

Building the website

This time I decided to build a website at the start. This seemed to be in contradiction to my Learnings from my first startup “Don’t build a website, when you don’t need to”, but a website was the best way to explain my concept to the agencies. No one reads a 500 words email, but people like to click on a link.

I just wanted to build a simple landing page. I checked out themeforest and bought this theme. I “quickly” (it took me horrible 3 hours) built the website, a video (another 5 hours of horror) with Keynotes (yes, this is what it looks like) and Garageband (yes, and this is what it sounds like) and launched it on an old domain I still owned (= Stratvisory).

And that’s the amazing, five-star result icon smile Startup #4: Stratvisory   Launching a successful agency in 5 days : Check it out! If you like stereotype “You-will-make-millions-with-us”-websites, you will love this one. Specially the video icon wink Startup #4: Stratvisory   Launching a successful agency in 5 days

website of stratvisory Startup #4: Stratvisory   Launching a successful agency in 5 days

Honestly: I would NEVER sign up on such a page!

Lessons learned

These are my lessons learned from day 2:

  • Different stories per marketing channel: When you contact people through different marketing channels, you should adopt your story accordingly. To put it another way: Tell a different story on the phone, than by email.
  • Sometimes a website at the start is useful: No one reads a 500 words email, but everyone click on a link. Use a simple website to tell your story in more detail, for example by using videos. But stay pragmatic: Don’t use more than a day to build your website.

Day 3 & 4: Finding and contacting customers

Puuuh, this was a lot of work. But no time to rest – I need to contact some customers.

Finding my target customers

I tried to find the agencies via Google and the e-commerce companies through my personal network.

For the Google search I used the keyword “marketing agency hamburg”. I looked for small agencies, with a limited online-know how (= old-fashioned websites). In total I found 36 potential customers I wanted to contact.

For the e-commerce companies I searched in my personal network and I found one person, who would be a great multiplier: A provider of hotel booking software. Okay, time to write some emails and doing some phone calls.

Starting the acquisition process for the agencies

I started by dividing my agency list into my three marketing channels: email, message via LinkedIn/ Xing, phone.

contact list agencies1 Startup #4: Stratvisory   Launching a successful agency in 5 days

I just divided the customers randomly into the marketing channels. I didn’t check, which marketing channel fits best to which customer. This would cost too much time.

Sending my email and messages to the agencies

For the email and message via LinkedIn/ Xing I used this kind of message. I put my comments into the square brackets []:

Subject: [Tell them how I could help them] You want more revenue? Then sell one of our awesome AdWords campaigns!


Dear Mr./ Mrs. xyz,

[Intro and something flattering] I found your website/ profile today and I was very impressed by your excellent work.

[Tell them what I do and why this is useful] We help agencies to increase their revenues, by creating tailored AdWords campaigns for their customers. These campaigns can be sold with a surcharge of more than 200% by you at your customers.

[Sum it up in a funny way] To put it another way: We want to be an agency for your agency icon wink Startup #4: Stratvisory   Launching a successful agency in 5 days [Reason to believe and why they should work with us] We have several years of experience in the cooperation with agencies. We work fast and deliver excellent results. If you need, we can get you in touch with some of our existing clients: They could confirm our great work.

[Interlude] If you want, we would like to work collaboratively with you to increase your revenue.

[No-brainer call-to-action with a clear deadline] Are you interested? Then please signup up under this link until the 25th of April to get a free Adwords campaign. Please see this as our free of charge work sample to show you what great work we deliver.

Kindest regards


Additionally I used an unique tracking link in this email/ message to find out, who clicked on the link and who did not. You can build these tracking links at this Google page.

building tracking links for email Startup #4: Stratvisory   Launching a successful agency in 5 days I sent the message out and waited for answers.

Calling 12 companies in 30 Minutes

Doing cold calls sucks. No really, I HATE IT! Therefore I decided to do it as quick as possible. It just took me 30 minutes to call 12 companies and 4 of them asked for further information, which I sent them by email.

Note to myself: Calling people sucks, but it is really unbelievable effective! Mailing and messaging took me much longer – and I didn’t have a direct feedback.

Sending my email to the hotel booking software

Okay, after I got in touch with all the agencies, I wanted to contact the guy with the hotel booking software.

Because I know this guy several years, I just wrote him a short message via Xing (= German LinkedIn) and said something like this:

“Hey xyz,

it’s been a while! I hope you are doing fine!

I want to get into the agency business and thought about doing business with you together.

I would like to offer your customers a special AdWords-Package for a great price. This could help them to get more traffic to their websites, get more bookings. They will love you and your software even more.

Of course you will get some commission – let’s say 0.01% icon wink Startup #4: Stratvisory   Launching a successful agency in 5 days

What do you think?


~ Chris”

Let’s see what will happen.

Lessons learned

These are my lessons learned from days 3 and 4.

  • I hate cold calls, but they are actually useful: Cold calls are very fast and efficient. Use them to get direct feedback.
  • Use tracking links in emails/ messages: When you send out mails and messages with a link to your website, use a tracking link. By doing this you can track who visited your website and who did not

Day 5: Did it work?

Yes! It did! icon wink Startup #4: Stratvisory   Launching a successful agency in 5 days

The agency part

First, let’s have a look at my traffic on the website

traffic stratvisory 1024x550 Startup #4: Stratvisory   Launching a successful agency in 5 days

I had 25 visits on my website. Three of them clicked directly on the link in the email (the red ones). Two agencies asked for a free Adwords campaign! Another two agencies asked me to call them within the next weeks to talk about a possible cooperation.

That’s awesome! I have 4 very good leads after one week. If just one wants to work with me I could easily make some hundreds of Dollars with doing nothing. I just have to inform Google about a new customer and they will do the rest.

What’s interesting: Mail, message via LinkedIn/ Xing and phone worked nearly equally well.

which marketing channel worked Startup #4: Stratvisory   Launching a successful agency in 5 days

The e-commerce business part

No results on this side of business. The person I have contacted hasn’t answered yet. But I will keep you updated on this!

Get used to get rejected

All right, everything seemed to work quite well this time. But this is just one side of the story.

The other side of the story is, that I was rejected several times. Business books usually just tell you the success story and skip the “sometimes you want to bang your head against the wall” stuff. In real life it’s different.You will get rejected, you will feel awful and you will bang your head against the wall icon wink Startup #4: Stratvisory   Launching a successful agency in 5 days

Here’s my favorite example of a rejection this time. It’s an email I got from one of the agencies.

rejection agency 1024x277 Startup #4: Stratvisory   Launching a successful agency in 5 days

It’s in German, but a short translation in Englisch would be: F*** you! I am always amused how much time people put into these kind of mails: This guy didn’t need to answer my mail at all, but he chose to write me a 92 words “F*** you” email. Weird.

Be aware of this: You will get rejected, but don’t be afraid! Most people will reject you in a nice way; other won’t, but you shouldn’t care about them.

Lesson learned

This is my lesson learned form day 5.

  • You’ll get rejected: You will get rejected when you are doing sales several times. That’s normal. See rejection as a part of the process to make sales.

Summary: Here’s what I’ve learned from startup #4

Well, this was an amazing week! I now own an agency, who has 4 potential customers and a scalable business model (thanks to Google). I could easily send my emails and messages to thousands of other agencies and grow my business. I don’t have any work or costs for creating the AdWords campaigns (because Google is doing it), therefore each Dollar I make in revenue is a Dollar in profit.

Stratvisory is a successful startup, which I definitely want to grow. Probably not in our incubator 8seeds (because the upside potential is too low), but as a personal side project.

Elevator pitch: The startup idea in one sentence Stratvisory: A simple AdWords agency – where Google does all the work.
How did I get the idea for the startup? I always wanted to own an agency – therefore I decided to start one icon wink Startup #4: Stratvisory   Launching a successful agency in 5 days
How did I try to make money with the startup? Revenue: These were my revenue streams:

  1. Offering AdWords campaigns to agencies, who don’t have much experience in this field. They could sell these campaigns to their customers.
  2. Offering AdWords campaigns to a hotel booking software provider who could sell these to their customers. He would get a small commission for this.

Costs: In both cases Google would build the campaigns. I would have no costs.

How much money did I make and where did it come from? Didn’t make any money till now, but probably it will make some hundreds of Dollars each month
What decision did I make after one week? Grow or go? Grow! But I won’t use our incubator 8seeds for this, because the business is too small. I will do this as my own agency side project.
What were the main learnings of the startup? How will I use them for the next startup?
  • Nearly everything is scalable: Stratvisory showed me, that nearly everything is scalable. You just need to take the “doing” part out of the business. Therefore I don’t need to focus for my next startups on obviously scalable businesses.
  • Call people first: Calling people to offer your service is fast and efficient. It just takes a small amount of time compared to email (when you write personal emails, what I always do) and you get a direct feedback. For my next startups I will keep that in mind and call people first.
  • Videos increase your conversion rate: The conversion rate of my website was very good (8% or higher). I think the reason for that is the video on my website (even if it’s horrible). If I build a website for one of my next startups, I will definitely think about a video.


And this is the amount of time I spent on Stratvisory:

Net hours working on Stratvisory Startup #4: Stratvisory   Launching a successful agency in 5 days

All right, that’s it! I hope you enjoyed the blog post and could use some of the learnings for your startup.

If you want to read about my next startup, visit me next week or sign up for my newsletter and get it delivered directly to your inbox. Please feel free to comment on my fourth startup Stratvisory in the comment section right below.

Cheers and see you next week

~ Chris


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21 Responses to Startup #4: Stratvisory – Launching a successful agency in 5 days
  1. Steven Reply

    You want to create a business offering AdWords campaign management while you don’t have any experience using AdWords effectively. How serious is that? Do you understand that it is not enough just to create a campaign but that it needs ongoing maintenance to improve a campaign? Of course you don’t, because you lack the knowledge. But tell me how can you sleep at night to charge customers money for something that you don’t understand? You are literally wasting money of companies that trust you. An AdWords campaign needs time to evolve and adapt to the market, it is not possible to create a perfect campaign out of the box.

    • chris Reply

      Hi Steven,
      thanks for your comment. Of course I got experience in using AdWords: I am using it for my own sites.

      Yes, your are right: You need maintenance to improve your campaign – but many customers don’t need this. Many small businesses just want more traffic on their website and just need a simple campaign for that. I know many small business owners who have an AdWords campaign, which was build 2 years ago. Ask them if they want to pay any money for AdWords maintenance or improvement. Most of them would say “No”.

      Therefore I think that there is a product/ market fit: Some people (not everyone!) like to buy AdWords campaigns just once, pay once and get traffic all of the time. For these people Stratvisory has an useful offer.

      Does this make sense?


      ~ Chris

      • Steven Reply

        Yes, I do understand that companies would just like to pay once and never again. The thing is, if a campaign is not maintained it could bring the wrong people and hence the money spent is wasted. This happens for example if search terms fit other audiences. If you run a campaign for “swimming pool” and people all of a sudden start to search for “swimming pool toys” you’ll get those visitory (unless you set exact match terms, which brings in turn again other problems if you do so) and if a campaign is not maintained such visitors who search toys, will not get discovered. But they will never buy from a company that just sells pools, but no toys at all.

  2. Steven Reply

    You write on your website that “you” create the campaign (while Google is doing that) and that you have “long lasting experience in creating AdWords campaigns for agencies”… why do you lie to people? Dude, you shouldn’t make profit out of lies. And besides the campaigns that Google creates for free are perfect in the way that they cost the most money. The consultants of Google (they are not actual Google employees by the way) get rewards for every “feature” they can enable inside a campaign that brings Google more money in the long run.

  3. Patrick Reply

    Hi Chris,

    Excellent blog again! I read everyone one of them, but will only comment when I got something useful :-)

    I’m working on a business plan where I had/have some of the same obstacles, especially with targeting customers vs multipliers. I will re-read this blog upcoming week and put it next to my plan.

    Regarding Stevens comments I think there is a classic clash between offering a service vs offering an expertise. One of my closests friends is an Adwords consultant and would probably agree on every poin with Steven. However as you pointed out there is still a lot to be gained by small companies by using adwords in the first place, especially in niches. You will have to clearly define what services you offer, also because a lot of your end-users are completely lost on SEA.

    I agree with you that services are scaleable when you approach it like this, but services also cause a lot of headaches (I’ve been around in the webdevelopment/seo field for a while).

    It would be interesting to see a follow up om those 4 leads next week, if you would care to share.

    Have a nice weekend and good luck on the next startup!

    All the best,


    • chris Reply

      Hi Patrick,

      thank you very much for this great comment. Great sum up of Steven’s and my points. Thanks!

      Of course: I will share my follow ups with you :)

      Good luck on your business plan – if you need any help, just write me an email. I got a lot of experience in building businessplans.

      ~ Chris

  4. Demétrio Reply

    I really need to learn to deal with rejection.

    • chris Reply

      People who reject you are not your customers – that’s all. Don’t get to frustrated about it. Focus on the people who want to buy from you.

      ~ Chris

  5. Gigi Reply

    Chris, I must say that your technique and tenacity are QUITE impressive for doing this EVERY week! You’re a magician and I am rethinking how I promote my business.

    Are you going to do any business’ with a physical product?
    Fingers crossed.

    I look forward to your next ventures! Keep up the brilliant work!


    • chris Reply

      Thank you Gigi!

      I will search for a physical product to test it out :)

      ~ Chris

      • Tony Reply

        You ought to just create a physical product (course or pdf, ebook, etc) on how you go about validating business ideas in 7 days or less.

        Just sayin’ :)


  6. Mitesh Reply

    Awesome post Chris. I’m so tempted to try this out, might be more profitable then my eCommerce start-up!

    • chris Reply

      Thanks, Mitesh. Just try it out. If you need the video files, I can send them to you.

  7. MiG Reply

    Hi Chris,

    I have a couple of questions for you:

    1. If I understand correctly what you said from your blog post, any scalable business equals to a middle man business. You are the link between someone who actually does the work and the customer. Did I get it correctly?

    2. I’m trying to understand the following information right; “Google set up your first campaign for you – for free.” Does that mean that Google will only set up for free your first campaign, but for the following/next ones it is up to you to do it? I’m trying to understand this right, because from what you are saying, Google is going to set up all the campaigns for the different customers for free. Thank you for clarifying, even though based on your call the answer is yes. By the way, did you already started working on creating Adwords with Google for some of your customers?

    3. Another question to be clear on what you really mean by Adwords from Google, it’s basically those little Ads we see appearing in Google researches or sometimes in websites or forums that appear promoting a website, product or service. Is that correct?

    4. Also, you are not stipulating nor mentioning how much you would be charging in the future, after creating your first free Adwords campaign. In other words, how much will your customers need to pay you, in order to get an Adword campaign done by yourself. And how will you be paid? PayPal, directly to your account? Thank you for giving as many details as possible in order to have a very complete and detailed report.

    Thank you in advance for taking the time to read and answer my questions, I really do appreciate it. You are doing a great job, and so far your website has been really helpful!

    Cheers to your success!

    • chris Reply

      Hi MiG,

      thanks for your questions! I tried to answer them as good as possible.

      ad 1) Each middle man business can be a scalable business. But of course there are also other business which are scalable: Facebook, Google, Apple, Starbucks – these are all scalable business. All of these business can handle growth. When you have a startup where you do all of your work alone, you can grow your business just with the hours you are able to work.

      ad 2) Google sets up one campaign per customer. Let’s say you are an agency and you acquire 10 new customers. Then Google will build for each of them a first campaign. When one of these customers want to change their campaigns or build a new one, Google won’t do that. But most of the customers are already happy with having at least one campaign (mainly small businesses). And yes, I already started working on creating AdWords with Google for some of my customers.

      ad 3) Yes, this is what I mean by AdWords :)

      ad 4) Just to clarify: I don’t have to build an AdWords campaign on my one. That’s why I am using other agencies as multipliers. I will make an example: Let’s say I talk to agency A and offer them to build AdWords for their customers, the first one for free. Agency A says: “Great! Please build a campaign for customer x.” I ask Google to build the campaign. After the campaign is set and done I inform agency A about it. They are happy and show it to their customers. Then agency A comes back to me and says: “Thanks for the campaign. Could you please now build a campaign for our customer y?”. We agree on a price and I ask Google to build the AdWords for customer y. I think a realistic price for me will be around 600 – 700 Dollars. I will be paid by bank transfer.

      Does this help you?

      ~ Chris

      • MiG Reply

        Hi Chris,

        Thank you for taking the time to answer my questions, I really do appreciate it.
        Plus, it has been really helpful. Maybe I could build a little bit more on some questions like:

        2) I understand that Adwords campaigns are expensive, and normally small businesses will aim to make most probably only one.
        But just in case, and if in case they ask for a second one. Would that be difficult to do so?
        I’m asking because I might replicate your idea for where I live. And I don’t live in Germany nor Hamburg, so no worries :)
        So I’m just curious since I don’t have much experience on that. Of course I could ask Google how to… But I’d like to have your point of view.

        4) What kind of information Google needs to build/make an Adword for a company/startup?
        Regarding the price I’m not an expert on this, but I thought that Adwords are credited per click on the ads.
        I can imagine that since the first Adword is free, you can charge as you wish. But what happens with the second one if there is a second one?

        Again, I’m trying to understand, and I don’t want to be annoying Chris. I hope that’s fine.

        Thank you again for the great content, it’s awesome!

        • chris Reply

          Hi MiG,

          asking questions is not annoying at all! I am writing this blog for people, who are curious like you, therefore I love to answer your questions!

          ad 2) From my experience, they don’t ask for a second one. Most of the times they are happy with just one. But I also know, that small businesses are willing to pay for the first campaign. Keep it simple: People want to have an AdWords campaign so let them pay for it.

          ad 4) Google just needs very basic information, like URL, budget, regions and so on. It’s not more than 10 things you have to give them. And yes, AdWords is paid by clicks on the ads (just to make things clear: I build the AdWords campaigns for free, but of course the customer has to pay the clicks/ budget). Like I said before: It is not very likely that they want to have a second campaign. Most of the clients are happy to have at least some ads “in the internet” – they are happy with the traffic they get and are most of the times not willing to pay for better traffic.

          I hope I could help you!

          ~ Chris

  8. Mike Reply

    Very interesting post. I did a similar thing a few years ago using White Label SEO. Except, I was on the other end, selling to end users and using their service. It was a nice setup until I decided not to pursue it any longer.

    I think in it’s prime, I was profiting roughly $2000/mo. for literally no work besides customer relations and doing some cold calling trying to grow.

    Do you have any revenue figures you could share with us?

    Anyways, I just found your site, and love it! Keep up the good work, I look forward to reading more.

    • chris Reply

      Hey Mike,

      thanks for your kind words!

      White Label SEO is a smart idea, too. Probably people are willing to pay a little bit more for that. With my first customer I made roughly 1.600 Dollars. So really a good deal for doing just some cold calls (like you did)!


  9. Daniel Reply

    Chris, thanks again for a great post. This blog and your open attitude are very inspiring.

    A couple of questions here:

    I tried to follow the steps to replicate what you would do for a customer. I see a screen to set the budget (is this an extra cost for the customer or is it included on the prime they give to you?), Locations, Network, Keywords, Bid, Text ad. Are these steps the ones that you refer to when you say “Google does the campaign for you”? Or do you actually gather this information from the customer, setup the campaign and then Google does something else?

    How do you differentiate the campaigns for them to be all “first campaign”? Is it by the business URL you enter on the “What is your website?” question?

    What is the trick on this? I mean, if it is free why do your customers need you, is it because of ignorance?

    Thanks and keep up the great work! I hope I can soon have my weekly startups, hopefully some have success.

    • chris Reply

      Hi Daniel,

      thanks for your questions.

      Here are my answers, I hope they will be helpful for you.

      Question 1 + Question 2: You have to call Google at tell them that you want to work as an agency and that you will need their support. Kinda strange to CALL Google, but that’s how it works.

      Question 3: What’s the trick? Well, like you said: It’s because of their ignorance. Most people just don’t know that Google would help them.

      Wish you all the best. If you need further help, you could also send me an e-mail.


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